
Meet the Team
The coaches of RockeyFit who are deeply invested in helping you achieve all of your health and fitness goals:

Owner, Personal Trainer
Nicole Rockey
Welcome! I’m Nicole Rockey, owner of RockeyFit Elite Training Facility. RockeyFit was built from a lifelong passion for movement, performance, and helping others become stronger, more confident versions of themselves. From an early background in athletics to years of hands-on coaching experience, that passion has grown into a results-driven training facility that has helped hundreds of clients transform their health, strength, and mindset. What started as a small personal training business has evolved into RockeyFit Elite Training Facility—a coaching environment focused on delivering real, lasting results. We specialize in helping busy adults build strength, improve their energy, and create sustainable habits through structured training and personalized nutrition guidance. Our approach blends progressive strength training, individualized programming, and accountability with a strong emphasis on education. We don’t believe in quick fixes—we focus on long-term success, meeting each client where they are and guiding them every step of the way. Along the way, I’ve had the opportunity to work with a wide range of individuals—from everyday adults to collegiate and professional athletes, including Canisius Men’s Hockey, the Buffalo Bandits, and the Buffalo Beauts. Those experiences have shaped the high standard of coaching we bring to every client at RockeyFit. Like many of our clients, I’ve faced my own challenges. Overcoming chronic pain and injury deepened my understanding of what it truly means to train for longevity—not just aesthetics. That perspective is now a core part of our philosophy: helping people move well, stay healthy, and build strength that lasts for life. At RockeyFit, we believe fitness should enhance your life, not take it over. Our goal is to provide the structure, support, and coaching you need to feel stronger, healthier, and more confident—both inside and outside the gym. Credentials: B.S. in Exercise Science & Biology NETA Certified Personal Trainer NASM Fitness Nutrition Specialist PPSC Pain-Free Performance Specialist Certified Pre- and Postnatal Coach CPR & AED Certified (American Red Cross)

Personal Trainer
Martha Seifert
Martha started her fitness journey just like anyone else - constantly wondering if she was doing the right exercises and what she looked like to everyone else while doing them. She was more focused on her anxiety than the actual workout. The biggest barrier for Martha was not knowing what to do once she finally made it to the gym. With all the machines, the noises, and the people, it just felt overwhelming. It wasn’t until Martha began working out with a certified personal trainer that she really started to see results. With knowledge came confidence. It wasn’t easy, but she was lucky to have a strong personal trainer to guide her and show her the way. Now, Martha’s goal is to help those who feel the same way she once did. When Martha thinks about her “why,” she thinks of those who lifted her up when she felt low. She remembers how she felt years ago, and she wants to help take that feeling away from others. Together, we can become the strongest versions of ourselves. No matter where someone is starting, Martha will meet them right where they are. Martha is one of our Personal Training and Small Group Training Coaches and she is so happy you're here and she can’t wait to work with you. Credentials: ACE Certified Personal Trainer ACE Senior Fitness Specialist CPR & AED Certified (American Red Cross)

Personal Trainer
Jill Ford
Jill grew up in Hamburg, NY where she was an active member in athletic teams for the Hamburg Bulldogs. Her passion for athletics grew greater as she progressed throughout high school, ultimately leading her to Niagara University to play Division 1 women’s lacrosse. Driven by a lifelong passion for fitness, Jill transitioned into personal training after a career in law enforcement. Jill now aspires to help clients build “functional armor,” focusing on the strength and mobility required to handle life’s most demanding physical and mental stressors. Jill's desire is to create an environment where her clients can feel their best and achieve their overall wellness goals. Jill understands that a strong support system is needed for those who are on a fitness journey, and she is eager to walk alongside RockeyFit members. Credentials: NASM CPT CPR & AED Certified (American Red Cross)